Crest
Since the club's foundation, Chelsea have had four main crests, though all underwent minor variations. In 1905, Chelsea adopted as their first crest the image of a Chelsea pensioner, which obviously contributed to the "pensioner" nickname, and remained for the next half-century, though it never appeared on the shirts. As part of Ted Drake's modernisation of the club from 1952 onwards, he insisted that the pensioner badge be removed from the match day programme in order to change the club's image and that a new crest be adopted.[44] As a stop-gap, a temporary emblem comprising simply the initials C.F.C. was adopted for one year.In 1953, Chelsea's crest was changed to an upright blue lion looking backwards and holding a staff, which was to endure for the next three decades. This crest was based on elements in the coat of arms of the Metropolitan Borough of Chelsea[45] with the "lion rampant regardant" taken from the arms of then club president Viscount Chelsea and the staff from the Abbots of Westminster, former Lords of the Manor of Chelsea. It also featured three red roses, to represent England, and two footballs. This was the first club badge to appear on shirts, since the policy of putting the crest on the shirts was only adopted in the early 1960s.[44]
In 1986, with Ken Bates now owner of the club, Chelsea's crest was changed again as part of another attempt to modernise and to capitalise on new marketing opportunities.[44] The new badge featured a more naturalistic non-heraldic lion, yellow and not blue, standing over the C.F.C. initials. It lasted for the next 19 years, with some modifications such as the use of different colours. With new ownership, and the club's centenary approaching, combined with demands from fans for the club's traditional badge to be restored, it was decided that the crest should be changed again in 2004. The new crest was officially adopted for the start of the 2005–06 season and marks a return to the older design of the blue heraldic lion holding a staff.[4] As with previous crests, this one has appeared in various colours, including white and gold.
- Chelsea's crest, 1905–53
- Chelsea's crest, 1953–86
- Chelsea's crest, 1986–05
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